Has anyone else noticed...

[dreamflower]

That all of a sudden, Disney is plastering the word "Fandom" at the bottom of the TV screen during the movies? The DH is watching PotC and there it is.

Comments

[litlover12.livejournal.com]

What for? Are you supposed to tweet it or something?

[dreamflower]

I don't know! But Shirebound found a link. See below--apparently it's special programming.

[shirebound]

I haven't seen that yet... pretty strange!

ETA: I found something!

http://www.nickandmore.com/2013/07/30/disney-fandom-starts-tonight-on-disney-xd/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+nickandmore+(Nick+and+More!)

[dreamflower]

Thanks for the link!

I just hope Disney doesn't think it can trademark "Fandom"!

[surgicalsteel.livejournal.com]

I think they actually did trademark 'Día de los Muertos' (a reasonably prominent Mexican holiday) for an upcoming movie - sort of analogous to trademarking 'Hallowe'en.' So while it may sound odd, they probably could trademark 'Fandom' as long as no one else has trademarked it and they dot all the i's and cross all the t's on the paperwork.

[fidesquaerens.livejournal.com]

I haven't seen it. Very, very odd.

[dreamflower]

Apparently it's only on their premium channel--Shirebound had a link that sort of explained it. It has to do with a special block of progamming.

But I find their sudden use of the word fandom like that to be very odd!

[slightlytookish]

I noticed that last night too! I was watching some show about a guy who has a Star Wars museum in his house and it was very strange to hear them use the word fandom during every commercial break :D

[wheelrider.livejournal.com]

Ugh... I can practically hear lawyers salivating to start suing people.